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Category - Customer Analytics
Customer analytics is the Analysis of Customer data (behavioural, demographics, transaction etc.) to generate Basic Insights or use Predictive Analytics & Machine Learning & Advanced Data Science Techniques to take important Business Decisions along all the Touch Points of the Customer Journey both Online and Offline starting from Customer Engagement to Acquisition & Retention such as :
Customer Targeting using Segmentation, Promotions and Marketing, Customer Loyalty Programs – Create Offers & Discounts for Loyal Customers, Higher Customer Acquisition, Retention, Sales & Profitability and Best Customer Experience.