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Category - Retail Analytics
Retail analytics is the Process of Collection and Analysis of Retail Value Chain Data Starting from Inventory, Procurement, Logistics & Supply Chain,Operations, Distribution, Customer, Sales, Marketing and Financial Data to make Important Sales & Distribution, Pricing, Marketing, Supply Chain and Procurement Decisions. Typical Examples Include – Price Optimization, Pricing Analytics, Marketing Mix Optimization, Marketing Campaign Analysis, Predictive Analytics (Propensity Scoring Models) Shelf Space Optimization, Retail Store Analytics, Retail Customer Segmentation, Customer Loyalty Programs,RFM Analysis etc.